Mission Statement

The SCW Broadcast Club’s (SBC’s) mission is to be a daily voice of the Sun City West community and charitable organizations via locally produced, non-commercial radio programming. Timely dissemination of information, providing a forum and avenue for the creative minded, and being an advocate of community involvement and volunteerism are all guiding principles.

Vision Statement

KSCW’s vision is to help the residents of Sun City West and the surrounding area be informed of community news and events, be given the opportunity to express their opinions, display and improve their talents and share their experiences. This will be accomplished at minimal or no cost to the community via aggressive fundraising and commercial underwriting efforts.

Core Values


KSCW promotes an operating environment that values respect, fairness, transparency and camaraderie.


All KSCW members and volunteers should act with honesty, integrity and openness in all their dealings as representatives of the club.


While carrying out our mission we must be committed to excellence and to maintaining the community’s trust.


Accepting that hosts and participants of talk programs will occasionally be discussing topics of a volatile or controversial nature, and the fact that the positions of KSCW and the Recreation Association are neutral in any political, religious or controversial subject, disclaimers stating this neutrality will be presented regularly.


We will ensure that all spending practices and policies are fair, reasonable and appropriate to fulfill our mission.